Complete toolset to build brands, communities, and movements
With our hybrid expertise in communications, marketing, and product design, Gryphon offers a comprehensive platform to frame the issues, launch iconic products, and elevate brands.
From brand positioning and messaging development, to PR and communications strategy, to content marketing and lead generation, all of our programs are product-led.
We believe design is more than the fusion of beauty and usability — it is a powerful tool to understand people, and it works hand-in-hand with storytelling to move hearts and minds. We help our clients leverage research and insights, establish an original point of view, and harness the power of narrative to bring new ideas to life.
Strategic Planning
Synthesize audience insights and stakeholder input into a unified platform: a clear and compelling story about who you are, what you do, and why.
Segment core audiences, develop personas, and design integrated campaigns leveraging the complete communications and marketing toolsets.
Develop or revamp your social media presence and messaging, connect with influencers, and monitor and manage your communities.
Outreach
Manage all digital communications for news, PR and public affairs campaigns, customer and stakeholder events, influencer marketing, private salons, press conferences, and media and analyst tours.
Media outreach and relationship building, media training services, news monitoring and response, and social media engagement.
Work with internal teams to synthesize ESG, DEI, sustainability, and other impact metrics and develop an external communications strategy. Design, produce, and launch multimedia reports to core audiences and the public.
Work with internal teams to synthesize insights from academic research, corporate R&D, market studies, ethnography, and field research. Develop an external communications strategy. Create and distribute reports, white papers, and academic publications.
Content Platform
Create visual assets to support external communications, including marketing collateral, infographics, illustrations, websites, and more.
Work with our network of external photo and video production partners to gather footage and create compelling photo and video assets to support communications and marketing activities.
Build a robust content platform to increase brand awareness and drive lead generation. Write and edit original editorial content, including blogs, articles, and complete digital publications. Report on performance and use analytics to iterate messaging and strategy.
Product placement, TV and film integration, brand cross promotions, TV and film/brand marketing partnerships, event/sponsorship marketing, experiential marketing, and cause marketing.
Exec Comms
Work individually with executives to help them become thought leaders. Position them as expert sources for the media and provide editorial and writing support for op-eds, guest columns, and other external communications.
Secure speaking opportunities for executives at industry events, provide speechwriting services, and conduct public speaking training.
Customer Programs
Manage all external comms for product launches, develop and nurture influencer relationships, conduct consumer PR outreach, pitch holiday gift guides, and coordinate product review programs.
Generate inbound feedback activity through site, email, and social media campaigns. Turn your loyal and influential customers into powerful brand advocates.
