Ustwo’s Headed South App Wins 2020 Indigo Awards Mobile Design Of The Year
International design consultancy ustwo studios won Mobile Design of the Year in the 2020 Indigo Awards for their immersive mobile app, Headed South. ustwo developed Headed South in collaboration with Google’s Advanced Technology and Projects group as a novel gaming experience meant to onboard Pixel 4 users to the device’s new Motion Sense features.
Motion Sense allows users to control their mobile phone without touching the screen, via simple hand gestures like a swipe or wave. In Headed South, users play the role of a bird named Soli, learning tricks and new gestures as they fly with different flocks. The free soaring and flight expression are controlled by touch and gestures combined, and the story is brought to life in vividly illustrated scenes. To make the gesture-based interaction feel right, ustwo used a combination of visual, sound, and haptic feedback, and ensured the experience offered a sense of control without being overwhelming. Uniting the best of game and UX design for emerging tech, ustwo and Google created an engaging experience that establishes an intuitive way of interacting with a new technology.
Apart from winning Mobile Design of the Year, Headed South also received the following 2020 Indigo Award recognitions: Gold in Interactive Design, Gold in UX, Interface & Navigation, Gold in Innovative Use of Mobile Technology, Gold in Mobile Interaction & Experience, Gold in Mobile App, Silver in UX, Interface & Navigation, and Silver in Apps.