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argodesign’s Mark Rolston Talks to Forbes About the Future of Apps

Mark Rolston, founder and chief creative officer of argodesign, was interviewed by Forbes about what makes a great app and where apps might be headed next.

While clients often want to replicate features they admire in other apps, less is more as fewer tasks and features equate to a simpler and more intuitive user experience. Before determining the role an app will play, it’s important to take a bird’s eye view of the end-to-end customer experience with the product or service.

In the future, Rolston believes we need to move beyond the app and make the technology a more seamless part of our everyday lives, utilizing mobile and computing devices in more inconspicuous ways that integrate into our physical environments where we live and work. He envisions our spaces enhanced with digital overlays using mixed reality to project images onto the real world, and to create interactivity using touch, voice, or gesture recognition.

The article highlighted argodesign’s concept design Interactive Light, which brings these ideas to life. Employing a digital projection interface, Interactive Light uses augmented reality to transmits graphics and information onto surfaces like a cutting board or desk, that users can interact with for cooking instructions and news.


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