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Doreen Lorenzo Speaks to Austin American Statesman About Her New Role At UT

gryphon agency pr austin media relationsDoreen Lorenzo was featured in The Austin American Statesman for her newly appointed position as the director of UT Austin’s Center for Integrated Design (CID).

The CID program began with a series of courses open to all undergraduates, offering them the opportunity to pursue a 19-credit certificate in Integrated Design. Courses like Introduction to Design Thinking and Introduction to Prototyping are taught by instructors in the field, while students come from business, liberal arts, engineering and other disciplines. Lorenzo spoke about the importance of empathy and the soft skills that students learn in the program.

Phil Gilbert, Austin-based general manager of design at IBM, spoke to the Statesman about Lorenzo, saying, “She’s one of the outstanding design leaders really in the world.” He went on to emphasize the importance of the interdisciplinary skills that this program teaches, which are essential to the team-based approach of design that he and other companies seek when hiring college graduates. IBM has planned to host and teach one of UT’s classes at their North Austin studio in the Fall.

Several other industry leaders spoke about Lorenzo’s transformational impact on companies she previously led, and the anticipation that she will do that same for UT’s new design programs.


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