gryphon agency san jose pr media relations architecture design

NBBJ Designs Samsung’s New R&D Headquarters in San Jose

gryphon agency san jose pr media relations architecture designCo.Design reported Samsung’s 1.1-million-square-foot R&D center in San Jose, California, designed by global architecture firm NBBJ.

The project was also reported in media outlets such as Architects Newpaper, Curbed SF, Dezeen, Inhabitat, Mashable, The Verge, Venture Beat, Wall Street Journal, and Wired.

The ten-story, $300 million complex was built in a demanding two-year timeline and designed to redefine working styles, foster creativity, and spur rapid innovation. The campus is a welcome addition to the standard industrial buildings that proliferate North San Jose. The building is a square with rounded edges, with a central atrium that leads visitors from an urban jungle to a peaceful, green, oasis-like courtyard. Spaces foster collaboration, innovation, and spontaneous encounters of employees from different disciplines. Eye-catching, brightly colored chairs and couches invite informal conversation; floors feature small stages and snack kitchenettes; white desks elevate at the touch of a button, and the office windows look out to mountains and a dazzling city skyline.

NBBJ partner and chairman, Scott Wyatt, said, “Visual stimulation activates the brain …  Boring spaces make people dumber. In a traditional office where people feel tied to their desks, they feel stressed because they don’t have anywhere else to go. Here, they have so many choices. People can move to another area to think or talk, and that’s expected.”

Before finalizing construction plans, NBBJ used clinical data from psychological and anthropological studies to design the building’s floor plans. For example, the space features three open balconies on different floors with access to plants and sitting areas in response to reports that claim that access to nature stimulates creativity and relieves tension.

The facility also includes all the amenities and perks one would expect from a tech giant situated in Silicon Valley: a 24-hour gym, a 19,000-square-foot stadium, international cuisine, and an employee lounge.


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