Michael Steinmetz of Flow Kana Shares His Vision for the Cannabis Industry
Michael Steinmetz, CEO of Flow Kana, spoke about the future of his business and the rapid growth of the cannabis industry on the podcast, “Worth Knowing”.
Flow Kana is California’s largest distributor of cannabis and the first sustainable sun-grown cannabis company. It prides itself on providing clean, compliant and sustainable products.
The podcast conversation began with Worth Knowing’s Micah Jesse asking Steinmetz about Flow Kana’s mission. Steinmetz explained, “What makes us unique is that we are trying to preserve the Emerald Triangle in Northern California.” Steinmetz has taken advantage of the regulated market by giving farmers in the Emerald Triangle the resources and the scale they need to compete with big cannabis.
Steinmetz compared his agricultural model to the production and distribution of coffee. The crop is brought to a centralized facility where it is dried, cured, trimmed, processed, packaged, manufactured and then distributed at scale. Centralization is offered to the small cannabis farmers of the region so they can continue to grow their cannabis in sustainable ways.
Steinmetz was inspired to join the cannabis industry when he moved with his wife from Venezuela to California. As a lifelong activist of the movement, Steinmetz viewed the emerging cannabis market as an entrepreneurial dream. When Steinmetz visited the farms in the Emerald Triangle he was thrilled to see the ecosystem of farmers that existed there. Steinmetz saw an opportunity to radically change the agricultural model when he saw cannabis grown next to other crops like strawberries and cabbage.
Cannabis farmers were already practicing sustainable farming so Steinmetz saw a way to create an ideal supply chain model for cannabis that doesn’t exist today. Steinmetz stressed that what excites Flow Kana most is creating a new movement of agriculture to shape industries that are not just limited to cannabis.
Steinmetz is supportive of the new regulations, believing they create quality control and that the challenges brought on by the new rules will only be short-term. He explained that consumers don’t necessarily want to get super high, they are looking for other ways to use cannabis. With a shift from the illicit market and more research dedicated to cannabis, there has been an increase in the cultivation of CBD, the medicinal part of the crop and a decrease in THC, the part of the crop used to get high.
When envisioning Flow Kana, Steinmetz understood the history of how prohibition impacted the market. When prohibition came about, in-door cultivation emerged as a cultural phenomenon. He believes that in-door cultivation needs to shift to authentic sun-grown agriculture to preserve the biological diversity of plants. The Emerald Triangle creates thousands of strains of cannabis that could potentially have important medicinal value.
Steinmetz ended the podcast by saying, “What is special about the ecosystem that prohibition has left us is the gift of these small farmers around the world. These people have mastered the craft in regions where cannabis was already culturally apart of the conversation.” Flow Kana’s long-term goal is to represent the best quality growing regions of cannabis on the planet.